- Can you fix that ugly button on our website?
- Which one? There are several of them.
- The ugly one!
Extract from the phone call from Client X to Developer Y.
Wouldn’t it be perfect if we could understand each other by using only a few words? Oh yes, it would. But not in this world and not today. Personally, I consider a miscommunication to be the greatest problem of current century and let me tell you why. We’re living in a great times, where technology advances to a new levels each day and we’re getting new ideas how to use it or improve it. But explaining idea to others is not that simple. When ideas brought unclear, they sometimes meet heavy resistance from people who do not understand what they are being told to do and why. This could lead to unnecessary discussions, long and stressful working hours and finally to a product that is, well… very far from what was expected.
Before starting, I would like to mention that I’m not a professional web project manager working full time in any web development company and having tens of web projects on my head daily. However, during the past month I had a “pleasure” to update my few personal websites. What can I say, managing these tiny web projects was one of the most frustrating experiences I’ve ever had.
Generally speaking, when it comes to management I’m a concrete and straight-forward guy. I hate wasting a lot of time explaining people what to do. This is why I use various project management and collaboration tools just to simplify the process. However, in this case, everything hasn’t gone as smoothly as I’ve expected, even with a help of one of the greatest project management and collaboration tools – Basecamp.
Interview with Eldars Loginovs, co-founder and CEO at Fastr Books
Meet Fastr Books – a social bookstore with 1 000 000 e-books, 300 000 users and a team of 5 people to rule this realm. This startup is based in Finland and has a subsidiary in Latvia. One day we found that they use TrackDuck on their website. We invited Eldars Loginovs, a co-founder and CEO of Fastr Books, for a small chat to find how they are using TrackDuck. So on a sunny Friday afternoon we had an interesting conversation about Fastr books itself and their experience with our visual feedback tool. And what he told us was a bit surprise for us. It seems they found an alternative way to use it for their startup. Read on to see what they do and how.
Dear Eldars, could you tell how does it all started with Fastr books? How did you come with this idea?
Well, at first we started with a bit different idea. The initial idea was to help people to become more efficient in reading. But later, during Startup Sauna accelerator we realized that picking what to read is as important as reading skill itself. Because if you read random books at high speed it doesn’t help you. We think that most important is to read the right books that are relevant to you.