Looking to extend your app’s functionality, find potential partners or reach out to new potential user base? Connecting your software to other products present startups all these possibilities. As well as challenges – integrations sometimes create unexpected competition and higher expectations from users. This is the 1st introductory blog post about integrations, APIs, SDKs, integration partnerships and marketing from our startup TrackDuck perspective. That means, we will be mostly using as examples TrackDuck integrations, like integration with Pivotal Tracker.