Looking to extend your app’s functionality, find potential partners or reach out to new potential user base? Connecting your software to other products present startups all these possibilities. As well as challenges – integrations sometimes create unexpected competition and higher expectations from users. This is the 1st introductory blog post about integrations, APIs, SDKs, integration partnerships and marketing from our startup TrackDuck perspective. That means, we will be mostly using as examples TrackDuck integrations, like integration with Pivotal Tracker.
It’s no secret that creating an awesome company culture can be a difficult thing to do; this is especially true when some (or all) of your team is working remotely. However, if done correctly, company culture can help to ensure the loyalty and productivity of your employees without you ever needing to crack the whip.
Much like a book is judged by its cover, your users often judge your web application by its landing page. User onboarding (or lack of it) is like reading first few pages. There are books that draw you in from the very first page and there are books you nearly force yourself to read.
Imagine your users picking out your web product like a book in a book store. Picture them picking it up from the shelf, running fingers across the lines of text on the first pages. Are you telling a compelling story? Does your user feel like she’s spending some quality time with your product?
TrackDuck has launched it’s onboarding! SIGN UP FOR FREE and check it out. Here’s what we’ve come up to during the process of shaping it.
For a person who hears the term onboarding for the first time, or for the sake of clarity after is in the process of turning a first-time user into a repeat customer during the user’s first interaction with the product and involves strategies of presenting the product, educating the user how to use it and actually making him do that (Whew! Puff Puff…). As there is an endless infinity of different web pages and apps, there has yet to be devised one perfect method of onboarding. However, UX has proven some general truths regarding which features or strategies a successful onboarding process might involve. What follows will not be a reinvention of the wheel, but rather a summarization of what others have already said regarding onboarding while providing a list of top three onboarding tips concerning visuals, content and general impressions.