Looking to extend your app’s functionality, find potential partners or reach out to new potential user base? Connecting your software to other products present startups all these possibilities. As well as challenges – integrations sometimes create unexpected competition and higher expectations from users. This is the 1st introductory blog post about integrations, APIs, SDKs, integration partnerships and marketing from our startup TrackDuck perspective. That means, we will be mostly using as examples TrackDuck integrations, like integration with Pivotal Tracker.
Many software companies use one or two development methodologies that help them solve their problems and increase work efficiency. However, in many cases the approach that developers use can be improved or even changed. This task is left for management, which is rarely able to do it. Usually it’s because they lack knowledge and best practices how to do it.